Evergreen Theories of Mass Communication: Uses and Gratifications Approach

Intention to Engage in Social Commerce: Uses and Gratifications Approach

As businesses are seeking to leverage the benefits of social networks, social commerce has emerged to achieve greater economic value by combining the power of online social networks with online shopping. Whereas the importance of social commerce is widely recognized in current literature, there are limited studies on factors that affect the intention of individuals to engage in social commerce....

Students' Uses and Gratifications for Using Computer-Mediated Communication Media in Learning Contexts

Applying Uses and Gratifications Theory to Acceptance of ERP Systems

--This study draws on uses and gratification theory (UGT) to develop and empirically test a model for explaining enterprise resource planning (ERP) system acceptance and use. Accordingly, gratifications from the UGT such as enjoyment and informativeness are purported to have direct effects on attitudes toward using ERP and satisfaction with ERP. In turn, ERP attitude and satisfaction hypothesiz...

Predicting Exposure to and Liking of Media Violence: A Uses and Gratifications Approach

The uses and gratifications tradition posits individual needs for stimulation, for information, vary systematically. These needs may, in turn, affect what media sources, and other stimuli, various individuals access. This study used a survey design (N = 610) to examine the relationship between several key personality factors, media exposure and liking, and risk-taking behavior. Overall, it was ...

Uses and Gratifications of digital photo sharing on Facebook

Despite the rapid adoption of Facebook as a means of photo sharing, minimal research has been conducted to understand user gratification behind this activity. In order to address this gap, the current study examines users’ gratifications in sharing photos on Facebook by applying Uses and Gratification (U&G) theory. An online survey completed by 368 respondents identified six different gratifica...